AUSTIN, TX, Smarter Sorting, a consumer goods data and sustainability company, has raised $25 million in a funding round led by G2 Venture Partners.

Smarter Sorting is committed to reducing waste and creating a more sustainable future by maximizing the value of consumer products. It is the first technology company to create and centralize consumer product regulatory classifications, product data management, and supply chain communication into a single platform. Smarter Sorting envisions an economic future where data is used to cut waste and increase efficiency across supply chains.