SimilarWeb Ltd., which is developing measuring and monitoring tools of websites around the world, is raising $3.5 million. Current investors - Yossi Vardi, Moshe Lichtman, the Recanati family's Naftali Investments Ltd., Van Leer Ventures Jerusalem Ltd. unit Docor International Management Ltd., and British businessman Lord Alliance - are participating in the round.

SimilarWeb's wealth of data shows the pulse of the internet, that's why SimilarWeb insights are often used in leading publications including Bloomberg, TechCrunch and AdWeek.

Our insights help businesses, publishers, marketers and analysts benchmark performance against competitors, find new ways to increase their web traffic, and discover new opportunities to broaden their audience.