Siena, the AI-driven customer experience platform trusted by hundreds of leading consumer brands to automate customer interactions and turn them into meaningful relationships, has announced the close of a $17 million Series A led by York IE, with participation from Joyance Ventures and existing investors Aglaé Ventures and Sierra Ventures. This investment brings Siena's total funding to $29.7 million.

Siena is the Agent of Record for consumer brands, bringing shared customer Intelligence to agents and human teams across support, shopping, social, voice, retention and customer insights. Founded in 2023, Siena works with hundreds of brands including FIGS, Grüns, SPANX, HexClad, Comfrt, Caraway and Kitsch.