Shuttlerock, a visual marketing software company based in Christchurch, New Zealand, and founded by former ValueClick Media Japan chief executive officer Jonathan Hendriksen, today announced it has raised $2.35 million in Series A funding. The company has also named James R. Zarley, former CEO of ValueClick Inc. and current chairman of Conversant, director and chairman of the board of directors of Shuttlerock U.S. and opened a US office in Los Angeles.

Shuttlerock's past and current investors include Japan's largest digital advertising agency, Opt; Paul Bingham of Shuttlerock, Air New Zealand and Black Cat Cruises; comedian and radio host Gary McCormick; Japanese property investor Yoshihiro Kawamura and Maurice Eng of Shuttlerock. Eng, who serves as Chairman, is Director of several New Zealand operations including Sealord Group Ltd, ANZCO Foods Ltd and Easiyo Foods LTD, and previously served as Area Director for Greater China for H.J. Heinz Co.

The company is also backed by Auckland, New Zealand-based ICE Angels, an entrepreneurial venture capital organization formed by Icehouse, a mentoring and entrepreneurial business focused on assisting New Zealand-based businesses grow. It is Australasia's largest angel investment network with 130 members from around the world. Since its inception, the ICE Angels have invested over $50 million.

Also joining in this round of funding and as a board member is Jim Zarley, founder of ValueClick. He previously served as the chief operating officer of Hiway Technologies as well as chairman and chief executive officer of Best Internet. Prior to those roles, Zarley was the founder and chief executive officer of Quantech Corporation, and he spent 19 years in various senior management roles at RCA.

The funding will be used to expand Shuttlerock's presence in North America, including the opening of its U.S. headquarters in Los Angeles which will be led by Jade Swords who has been named chief executive officer, North America. Shuttlerock's current U.S. clients include Martha's Vineyard, George Washington's Mount Vernon and the University of Missouri.

'Our platform is a world-leading visual marketing solution aimed at bringing social content back onto a brand's website,' said Hendriksen. 'Content from social media properties such as Facebook and Instagram is integrated with an organization's website so that only fresh, relevant content is being shared with its customers. Shuttlerock helps our clients effectively leverage their content in a stronger, more compelling way.'

Hendriksen continued: 'The timely content from our clients' social media networks, including photos and news shared by their customers, is funnelled into the Shuttlerock platform where it's queued for moderation. Our clients are given the controls to pull content in and push it out to social channels, creating a social 'hub' on their website.'

'Shuttlerock has established itself as an industry leader in visual marketing and will continue to see rapid growth from this latest round of funding,' said Jim Zarley, chairman of ValueClick. 'Jonathan and his team have created a successful platform that acknowledges the significance of social media and its impact on a brand's value, and I am eager to be a part of the board and to leverage my experience in brand awareness and digital marketing as part of their impressive growth trajectory.'

To learn more about Shuttlerock, or to schedule a demo, visit https://www.shuttlerock.com or call (213) 293-7721.

About Shuttlerock

Shuttlerock is a world-leading visual marketing platform that allows companies to harness social content on their websites to create meaningful commercial outcomes. Launched in 2011 in New Zealand, Shuttlerock quickly expanded into the United States and Japan and now has over 100 clients across the globe. Its innovative and experienced marketers are committed to creating success stories for their clients and leading the next generation of digital marketing.