According to published reports, ShopAdvisor has closed a $5 million investment round led by Pittco Capital Partners, with participation from Seavest Capital, Rationalwave Capital Partners, and investors Rob Soni and Bob Davoli.

The ShopAdvisor deferred purchasing platform generates revenue for media publishers, bloggers, retailers & brands by helping consumers remember and follow through on their shopping interests when the time is right.

ShopAdvisor is the only platform designed around this natural shopping behavior. Consumer's simply 'watch' products they've discovered. Later, when the time is right, or when the price is right, ShopAdvisor reminds them - on their phone, in their email, on their tablet.