Shopping app Shop LIT Live has closed a $6 million seed round of funding led by CRCM Ventures, with Marubeni Ventures, Colopl, Inventures, and other investors.

Shop LIT Live is a social media-powered shopping app and web platform bringing back the personal connection behind the consumer shopping experience. Brands value Shop LIT Live as a new way to connect with their consumers. Lifestyle brands, especially in the fashion and beauty sectors, have been drawn to this new social commerce platform.