ShooWin, a female-founded sports & entertainment tech startup, has secured BBG Ventures' first investment in the category. ShooWin's unique platform, powered by proprietary IP, enables fans to easily buy, sell, and trade reservations ('options') to lock in face value tickets to high demand contingent events like playoff games, and concerts, simultaneously creating affordable access for fans and new revenue streams and data for rights holders. The investment from BBG Ventures is part of ShooWin's seed round.

The ticket industry is estimated to be worth over $15B a year and growing, yet frustrations with ticket access have hit new highs recently with both fans and ticket rights holders. The ShooWin platform will launch spring 2016 with several strategic partnerships in sports.

'ShooWin's marketplace is a win-win for both fans and rights holders, giving consumers access the biggest events in sports and entertainment while providing rights holders with a new revenue stream,' said Susan Lyne, Managing Partner, BBG Ventures. 'We launched BBG Ventures to invest in the most compelling consumer tech startups led by women - and ShooWin is just the kind of innovative company we love to back.'

'We are thrilled to join BBG Venture's exciting portfolio of companies and to be their first foray into sports,' said Brisa Trinchero, founder & CEO of ShooWin. 'ShooWin is built by fans, for fans. We're passionate about improving pain points for both fans and rights holders around today's hottest events and appreciate BBG's support and recognition of our team's unique ability to make it happen.'

ShooWin was founded by Brisa Trinchero, a successful entrepreneur with more than 15 years of experience bringing innovation to the ticketing and live event industry most recently as a Tony Award winning Broadway producer. Also an active investor her portfolio includes entertainment phenomenon Hamilton, iconic Manhattan venue 54 Below, and numerous NY and national touring events. ShooWin also announced two key additions to the executive team: Rajesh Raichoudhury, Chief Technology Officer and Melissa Hobley, Chief Marketing Officer. Rajesh earned a global reputation in internet technology by creating the first internet-based calendar, which was purchased by Yahoo!. Melissa is an award-winning marketing expert and '40 Under 40' recipient. She was most recently a VP Marketing with Walgreens Boots Alliance.

About ShooWin
ShooWin's proprietary platform democratizes access and combats FOMO by empowering fans to buy and trade reservations ('options') on face value tickets to the hottest contingent events like playoff games and concerts. ShooWin provides a win-win solution to pain points for both passionate fans and rights holders; simultaneously creating fun and affordable access for fans and new revenue streams for teams, leagues and event creators. Built by fans, for fans, ShooWin is based in New York City.