Known as much for his championship career as his commitment to health optimization and mental wellness, Love's involvement underscores Shift Naturals' mission to redefine modern relaxation and recovery. In tandem with Love's co-ownership, The Angel Group (TAG) has also backed Shift Naturals, further validating the brand's momentum in the fast-growing functional hemp category. TAG, one of the world's leading consumer investment groups, has previously supported breakout brands including Poppi, Olipop, and Garage Beer. Their backing brings added credibility and strategic expertise to Shift Naturals as it accelerates growth, expands retail presence, and launches new product innovations designed to meet rising consumer demand for mindful, healthy alternatives.