A 1,1 million euro venture capital injection by HENQ allows Dutch online store company SEOshop, the fastest expanding E-commerce platform in The Netherlands, to conquer the European market. SEOshop offers clients ready- and custom-made online stores at low costs, making it market leader in the Benelux in just a few years time.

The company young internet entrepreneurs Ruud Stelder (CEO) and Dennis Cuijpers (CTO) founded in 2008 nowadays employs 37 young professionals. By now SEOshop serves 3000 clients from The Netherlands, Belgium and Germany, mostly SMEs, but also larger companies and organisations like Philips and Dance4life. Last year it reported a 250 percent turnover increase and this year it expects a 300 percent increase.

The platform owes its success to its simplicity and user-friendliness, Stelder thinks. "We take away all the worries of our clients. We supply them with the tools to design and maintain their own professional online store without technical knowledge," he states.

The stores are updated automatically with new features and can easily be found with Google. SEOshop even has its own app-store, witch allows clients to expand their online store and add new marketing, payment or reporting tools.

The platform operates as a SaaS service, witch stands for Software as a Service. That means customers don't have to spend thousands of euros on building webshops on their own server, but are paying a small monthly amount for the software they rent from the cloud.

With a series A round SEOshop has attracted 1,1 million euro from HENQ Venture Capital, offering the company a opportunity to conquer the European market. Albert Geertjes, former Hewlett-Packard executive, and Coen van Duiven, CEO of HENQ Venture Capital, are joining the Board of Directors.

"The German market in particular is ready to be disrupted," says Coen van Duiven, CEO of HENQ. "It is relatively conservative compared to the Dutch market, and SME's have just started to look at the cost-efficient and flexible SaaS solutions, and beyond more complicated and expensive Open Source solutions like Magento."

More information: http://www.getseoshop.com