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Sendoso Takes Strategic Investment

SAN FRANCISCO, CA, Leading Sending Platform has received a strategic round of funding from Stage 2 Capital.
Sendoso, the leading Sending Platform (SP) for sourcing, storing, shipping and measuring the ROI of anything businesses need to send, announced today a strategic round of funding from Stage 2 Capital, a venture capital fund run and backed by go-to-market professionals that invests in and helps companies with their go-to-market strategies.

Stage 2 Capital is investing in Sendoso to double down on accelerating growth and customer value for the company on the heels of exponential growth, expansion, and customer wins. Sendoso plans to use the capital to continue to scale their operations in its San Francisco and Arizona offices and across its five global warehouses. Sendoso has raised ~$14M to date from leading venture firms including Craft Ventures, Signia Partners, Storm Ventures, Struck Capital, Hack VC, and now Stage 2 Capital.

Sendoso helps companies attract buyers, accelerate sales, and retain customers by enabling companies to build more human connections in a digital world. Consumers are drowning in digital noise, but sending physical messages (like direct mail and gifts) to rise above the noise is difficult to scale. Sendoso's cloud-based solution automates delivery/fulfillment, simplifies ROI reporting, suggests intelligently what to send, and includes seamless integration into Salesforce, SurveyMonkey, Marketo, Eloqua, HubSpot, Pardot, and many others. In addition to direct mail, the platform can support personalized gifts, handwritten notes (penned by actual employees), customer rewards, plants, wine, sweets, treats, and eGift cards from hundreds of vendors.

"Stage 2 Capital's Go-To-Market focus and its network of over 80 experienced go-to-market executives as LPs made them a great fit for us," said Kris Rudeegraap, co-founder and CEO at Sendoso. "We look forward to leveraging the knowledge of their team and using this investment to continue scaling the automation, intelligence, and logistics of our solution so that businesses everywhere can eliminate digital spam and elevate relationships."

Jay Po, co-founder of Stage 2 Capital, commented on the future of commerce. "It is increasingly important for businesses to engage customers, prospects, and partners on multiple dimensions beyond just email. The ability to send anything to anyone using the Sendoso platform is enabling businesses to solve a very critical pain point."

Given the plethora of emails in today's digital age, physical mail has re-emerged as a primary method of communication and relationship building. "We are pleased to be an investor and look forward to aiding in their continued growth. The consistency of their customer value creation is world class and their approach is uniquely positioned to offer a seamless sending experience for customers," adds Mark Roberge, co-founder of Stage 2 Capital.

"Sendoso provides us with a creative, personalized, and automated way to build relationships," said RollWorks Manager of Demand Generation Jessica Cross. "Whether we're sending hundreds of unique dimensional mailers for a marketing campaign or adding handwritten notes to each of our sales team's personalized, one-to-one outreach, the full functionality of the platform and incredible customer support help us engineer brand love like never before."

About Sendoso
Sendoso is the world's first Sending Platform (SP). The fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Founded in 2017, Sendoso is a privately held company headquartered in San Francisco, CA. To learn more, please visit

About Stage 2 Capital
Stage 2 Capital is a venture capital firm that invests in early-stage B2B software companies, and sits shoulder-to-shoulder with management teams to operationalize sustainable revenue growth and sales operations. Backed by top go-to-market professionals from leading tech companies, Stage 2 Capital leverages its deep sales and marketing expertise to help entrepreneurs scale their businesses, in addition to providing capital.
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