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SecurityPoint Media Raises Capital

2011-10-11
Raptor Ventures led the Series A financing of growth capital in out-of-home advertising company with proprietary security checkpoint solutions in 30 U.S. airports.
ST. PETERSBURG, FL, RaptorAccelerator and Raptor Ventures today announced that they have partnered with SecurityPoint Media (SPM), an innovative, alternative, out-of-home advertising company with proprietary security checkpoint solutions in 30 US airports.

SPM's nationwide network provides top brands exclusive access to high-impact engagement with the U.S. air traveler audience.

Raptor Ventures led the Series A financing of growth capital into SPM. RaptorAccelerator will strengthen SecurityPoint Media's commercial infrastructure as the company expands globally and extends its portfolio of value-added services and partnerships to create the most differentiated air-audience advertising platform in the industry.

Founded in fall 2001, SPM offers an end-to-end service that enhances airport security screening efficiency while delivering a high-impact advertising opportunity to its clients. Through its patented SecureTray System(R), SPM provides high quality trays and carts to security checkpoints, which not only standardize and streamline the screening process, but also limit equipment replacement costs for the U.S. Transportation Security Administration (TSA). This equipment is branded with display advertisements and direct marketing features that provide an innovative, high-touch opportunity for advertisers to engage a desirable audience of influential, high-income, well-educated, early-adopter consumers. SPM's media network currently reaches over 1,200,000 unique passengers each day with proven effectiveness in improving advertisement awareness and increasing purchase activity.

"SecurityPoint Media's checkpoint solution is a game-changer for advertisers who want to effectively engage with the traveling public. We are thrilled to work with SPM's innovative management team to further build their dominant brand and enhance their offerings as the company continues to grow," said Sean Barror, Co-Managing Director of RaptorAccelerator. General Partner of Raptor Ventures, Harry DeMott, added: "Backed by a proven model and deep relationships with airport authorities and major brands, SPM has the strong network and infrastructure necessary to achieve global success."

"The compelling model we have developed has significant opportunity for broader application domestically and abroad. In the US alone, our addressable market includes more than 850 million screened passengers annually, creating a powerful opportunity for advertisers to connect with those travelers in a compelling new way," said Joseph T. Ambrefe, Jr., CEO and Founder of SecurityPoint Media. "We look forward to leveraging the sales, branding and operations expertise of the RaptorAccelerator team as well as capitalizing on the strategic advice that comes from the Raptor Ventures team as we enter new markets and extend our saleable media reach in the years to come."

About RaptorAccelerator

RaptorAccelerator, headquartered in Boston, MA, with offices in New York City and Austin, Texas, is a majority owned subsidiary of Raptor Group, a diversified financial services firm. RaptorAccelerator provides specialized sales and revenue generation advisory services to sports, media, entertainment and content technology companies.

About Raptor Ventures

Raptor Ventures, with offices in Boston, MA and New York City, is the venture capital arm of Raptor Group, a diversified financial services firm. Raptor Ventures specializes in early stage digital media and consumer facing internet deals, particularly where there is an intersection between traditional and digital businesses.

About SecurityPoint Media

SecurityPoint Media is the leader in airport passenger security checkpoint advertising and the innovator of the SecureTray System(R). This integrated system provides an end-to-end solution to improve efficiencies in the security screening process, while delivering a high-impact advertising opportunity. The innovative alternative media platform offers advertisers exclusive brand-building and messaging opportunities at airports through strategically placed ads within passenger screening checkpoints. The SecureTray network is available in 30 major markets, with additional locations rolling out each month. SecureTray System has been tested and evaluated by the TSA and the National Safe Skies Alliance and validated with successful implementation and ongoing success at major US airports, reaching over 1 million unique individuals each day. For more information about SecurityPoint Media please visit www.SecurityPointMedia.com .

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