Sauz, the brand known for ushering in 'a new generation of tomato sauce', announced that the company has successfully closed a $12MM funding round led by CAVU Consumer Partners, a leading growth equity fund widely known for backing and building iconic consumer brands.

The round also included investment from existing partners such as Coefficient Capital, Palm Tree Crew and Strand Equity. Sauz aims to use the capital from this raise to catalyze marketing, awareness, innovation and distribution growth. Consumers can expect to see more retail openings, additional new flavor SKUs and a larger online footprint by the end of 2025.