Salsify, the Commerce Experience Management platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced it closed a $200 million Series F round of financing led by TPG, a leading global alternative asset management firm.

The round, which includes investments from Permira's Growth Opportunities Fund, Neuberger Berman Funds, and Cap Table Coalition, brings Salsify's valuation to $2 billion.