NEW YORK and SANTA CLARA, CA, Salorix, Inc., a social media marketing and analytics firm developing a new platform for social media campaign management, today announced $3.5 million Series A investment, co-led by Inventus Capital Partners and Nexus Venture Partners.

"Central to our development has been an unwavering commitment to provide global customers with best-in-class solutions tailored to digital marketing needs, focused on their social media initiatives and enabling them to respond to new market complexities," Dr. Santanu Bhattacharya, CEO of Salorix, Inc. said. "Investments from Inventus and Nexus, two leading firms with a history of promoting investments in pioneering technologies in emerging marketplaces, will enable us to advance our technology development efforts and provide our customers with comprehensive and expanded solution sets for managing their social media campaigns effectively."

Salorix works with the world's largest brands and agencies to simplify and scale social media engagement. The Salorix Social Marketing Platform enables multi-channel listening, social media campaign planning and engagement in a unified framework. Headquartered in Santa Clara, California, with offices in New York City and Bangalore, India, Salorix's customers include Blue Shield of California, AARP, United Online, HP/Palm and agencies including Mediacom, OMD and Universal McCann.

"Brands need to follow their customers, who today are flocking to social media en masse," Kanwal Rekhi, Managing Director with Inventus Capital Partners explained. "This can be attained by listening to and influencing the buzz about them, as social media has become a holy-grail. Salorix is emerging as a leader that is enabling brands to do just that."

"Organizations' desire to use social media to enhance customer satisfaction and improve revenue opportunities is going through a revolutionary change," Naren Gupta, Co-Founder of Nexus Venture Partners added. "We are thrilled to be working with Salorix, a firm that is developing disruptive technology to enable small as well as large organizations, brands and agencies achieve their social media goals."

About Salorix, Inc.

Salorix, Inc. works with the world's largest brands and agencies to simplify and scale social media engagement. Salorix was founded in 2009 by digital media veterans with extensive backgrounds in large data, social media and real-time analytics experience garnered at AOL, Autonomy/Verity and, Yahoo! Inc. Salorix's customers include brands, advertisers and publishers such as Blue Shield of California, AARP, United Online, Interactive One, Positec, HP/ Palm, and agencies such as Mediacom, OMD and Universal McCann. Visit www.salorix.com for more information.

About Inventus Capital Partners

Inventus Capital Partners is a leading U.S.-India venture firm managed by successful entrepreneurs and industry operating veterans who have guided and financed nearly 100 entrepreneurs with operations in India and/or Silicon Valley. Inventus backs entrepreneurs first and foremost. The companies financed by the Inventus managers over their careers have achieved nearly three dozen successful IPOs or mergers, to date, resulting in the creation of over $30 billion in aggregate wealth and market value for the company founders and shareholders. Visit www.inventuscap.com for more information.

About Nexus Venture Partners

Nexus Venture Partners is a leading U.S.-India venture capital fund, with offices in the Silicon Valley and India. It has $320m under management and an active portfolio of over 35 companies across technology, internet, media, consumer, business services sectors. The Nexus team plays an active role in helping entrepreneurs and management teams build market leading businesses. Investments of Nexus include Cloud.com (Cloud provisioning platform acquired by Citrix), Gluster (Open source cloud storage, acquired by Red Hat), Pubmatic (Publisher Ad revenue optimization), DimDim (Open Source Web Conferencing acquired by Salesforce.com), Snapdeal.com (Daily deals platform), Mapmyindia (Digital Navigation), Netmagic (Managed Services and Cloud), and Komli. Investors in Nexus include leading university endowments, foundations and sovereign funds. Visit www.nexusvp.com for more information.