The round was led by Sapphire Ventures. Multiple investors from previous funding rounds also participated in this Series B. Those include Alex Rosen of Ridge Ventures, DNX Ventures, and Peter Thiel. Investors are attracted to SafeGraph because they believe the company is well-positioned to lead a growing industry.

SafeGraph builds truth sets for physical places, powering analytics at leading organizations like Ares Management, Sysco, Goldman Sachs, Verizon Media and the CDC. SafeGraph's high-precision places data covers business listings, building footprints, and aggregated foot traffic data for millions of points of interest (POI) and thousands of brands in the US and Canada. With detailed brand affiliation, spatial hierarchy, and other key business details, SafeGraph data informs market analytics, investment research, site selection, and more. To learn more or try it for yourself, visit: safegraph.com