RueLaLa, Inc., formerly known as Retail Convergence Inc., raised a new funding round worth $22 million, according to SEC filings. Thirteen separate investors participated in the offering.

RueLaLa is an invitation-only destination for a life of style. Where Members delight in discovering private sale Boutiques that open daily - and stay open only for a short time. A community where Members shape the experience - and enhance the excitement - by inviting their friends. A place where they discover some of the most sought-after brands in fashion, accessories, footwear, home, travel, wine, gourmet food, local services, and more.