Route today announces the close of a $200 million Series B round, taking the company to a $1.25 billion valuation after only three years in business. This funding round establishes Route as the only package tracking company to achieve "unicorn" status - placing it among a shortlist of tech startups including Snapchat, Pinterest, and AirBnb who have reached unicorn status in under 3 years.

The round was led by a large London-based investment firm. Other investors in this round include Todd Boehly's Eldridge, early-Amazon investor Madrona Venture Group, Toast-investor Riot Ventures, Banner Ventures, marketplace experts FJ Labs, sports and entertainment leader Endeavor, Barry Sternlicht's JAWS Capital, 75 & Sunny Ventures, and individual investors including ClassPass CEO Fritz Lanman and founders or executives from Venmo, Squarespace, Zillow, Flexport, Elevate Brands, and Net-a-Porter also joined this round.

Route is helping people discover and celebrate the world's brands and products through a completely reimagined e-commerce network that directly connects and empowers both consumers and brands. Route's unique platform takes a holistic approach to online shopping, rethinking the consumer experience from delivery to discovery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2019, Route has built a network of millions of app users and over 11,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA.