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Rootine Announces $10M Series A Funding

2022-09-13
NASHVILLE, TN, Rootine announced today $10 million in Series A funding round.
Rootine, a precision health company relied on by professional athletes like Brian Burns, Brianna Decker, Matt Brown, Lauren Sesselman and Miranda 'Fear The' Maverick -and professional team registered dietitians including Jordan Mazur -to optimize their health and human performance through precision nutrition, announced today $10 million in Series A funding led by Nashville-based Relevance Ventures alongside participation from Techstars and DSM Venturing. To date, Rootine has raised $14.5M and delivered over 1M precision multivitamin packs to customers looking to optimize their complete cellular nutrition.

Rootine helps to unlock superior health and daily performance with precision nutrition, enabling users to improve cellular nutrition through better data science and personalized solutions that support total body health. Rootine's test, take, and optimize approach leverages best-in-class AI and considers individual DNA, blood, and lifestyle test results to not only create the most accurate nutrient formula for the body, but deliver it through the most precise dosage on the market. Rootine's unique microbead form factor allows our scientists to design and deliver the perfect cellular nutrition formula your body needs for maximum performance, energy, stress management, and more. The personalized digital experience enables consumers to fast-track health goals with access to actionable health insights, personalized content and tools to track and improve health and performance.
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