According to published reports, Rokt, which was known as Rocklive before a rebranding in September, has successfully raised $US8 million in external funding from the high-profile investors and several other high net worth individuals, valuing the group at more than $50M.

Rokt partners with both large and small publishers across online and mobile channels, connecting to their audiences in proven and relevant ways.

Built around current digital channels, it's not a couponing tool - although it distributes offers and promotions. It's not a banner display ad-serving platform - although it serves ads and messages.