Rockabox, a leader in video engagement technology, today announced it has completed a 3 million pound Series A funding round, led by Notion Capital and supported by existing investors Frog Capital, and fourteen17.

Video is the fastest growing part of the $100 billion digital advertising market and is expected to reach a 14.5 percent share by 2016. Rockabox plans to use the new funding to expand into new markets, further develop its software-as-a-service platform and further consolidate its position as a leading provider of video engagement technology for brands, agencies, publishers and broadcasters.

Rockabox has grown rapidly since the company's launch in 2008 with clients including leading brands such as Honda, Diesel, Estée Lauder, Hackett and House of Fraser.

James Booth, Rockabox's CEO and co-founder commented, 'As brands invest more and more into video content so the demands grow for demonstrable return on investment. Rockabox's unique HTML5 technology, helps brands extract the most value from their content by dramatically increasing engagement amongst premium audiences across all devices.'

Rockabox has developed a software-as-a-service video technology platform combining distribution, engagement and analytics that is transforming the way consumers engage with content. It includes the Shutters technology, a highly innovative HTML5 content media format that enables brands to synchronise video content seamlessly with brand messaging, interactive features and ecommerce functionality. The powerful combination of on-demand technology with Rockabox's award-winning creative services empowers businesses to bring more effective branded content opportunities to life.

'We believe the future of the Internet will be dominated by video,' said Jos White, Partner at Notion Capital, 'and Rockabox enables brands to exploit the full potential of their video content. The Rockabox team are proven visionaries in the market and we couldn't be more excited to be involved in their latest venture.'

Mike Reid, Managing Partner at Frog Capital, commented, 'TV is currently the prime channel for brand engagement. Internet video is about to transform this. Brands are in the driving seat, and Rockabox enables them to define and deliver a step change in customer engagement.'

The growth of online video has been staggering, and is clearly set to continue. Online video advertising grew 50.7 percent in Europe in 2012, with year-on-year growth of 43.2 percent in the UK. Meanwhile Cisco forecasts that globally, consumer Internet video traffic will account for 69 percent of all consumer Internet traffic in 2017.