REDWOOD CITY, CA, Reputation.com, a leader in online reputation management and privacy control, today announced its Series D financing of $41 Million led by August Capital, which funds companies differentiated by technical innovation and entrepreneurial excellence. Existing investors include JAFCO Ventures, Bessemer Venture Partners, Kleiner Perkins Caufield & Byers and Floodgate Fund.

Reputation.com Founder and CEO, Michael Fertik, comments on the funding, "With the explosion of social computing - including gaming, social networks, online sharing, social media - we increasingly live our lives online. But that doesn't mean we have to hand over our life's keys to the Web. Digital identity control is a necessary antidote to the architecture of the Web, and one that consumers are demanding."

Multi billion dollar industries, including search engines, social networking and online advertising, are built around online data, information the World Economic Forum likens to a "new type of raw material... on par with capital and labor." As the market for individuals' personal information online continues to grow at a rapid pace, companies are developing new ways to mash-up and profit from that data. Meanwhile, most life transactions and decisions are influenced by the Internet, from hiring to dating to business decisions. Reputation.com is investing in the business of online reputation control, giving consumers authority over their digital lives. The company will use this funding to grow the size of the company and the scope of its unique, technical solutions.

"The data surge that we're witnessing will only continue to grow, as will new ways to exploit that data. Reputation.com goes against the predominant ecosystem of Internet companies to give individuals back control of personal information and data online," said Howard Hartenbaum of August Capital. "The Social Web has created a massive industry online and the next huge category will be for security and control of our digital lives."

Reputation.com delivers singular technology solutions to make it easy for individuals to monitor and control what the Web says about them. The company's free and paid solutions combine reputation science, sentiment analysis, persona isolation and cloud refinement to cover every aspect of digital life, including social networks, social media, online search, data brokers and people search databases. More information about product suite available here.

With the backing of Kleiner Perkins, Bessemer, JAFCO and now August Capital, Reputation.com has primed an industry focused on providing individuals and businesses with the necessary tools to define and control their reputation online. The company serves customers in more than 100 countries, and was recently recognized by the World Economic Forum as a 2011 Technology Pioneer Award winner. Reputation.com is also endorsed by the leading analyst firm, Gartner Inc., as a 2011 Cool Vendor.

About Reputation.com
Reputation.com's mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

About August Capital
August Capital was founded in 1995 to invest in companies differentiated by technical innovation and entrepreneurial excellence. To date, the August Capital funds total $2.0 billion. August Capital's partners have more than a century of combined venture experience and together have invested in more than 80 companies across the technology spectrum. These companies represent an aggregate market capitalization of well over $250 billion and generate in excess of $75 billion in annual revenue. The partners at August Capital were the earliest investors in a number of ground breaking technology companies including Microsoft, Intuit, Seagate, Silicon Image, Sun Microsystems, Skype, Compaq, Symantec, Sybase, Atheros, Postini, Cobalt, shopping.com, PayCycle, Grand Junction and many more. August Capital is located in Menlo Park, California.