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Readz Lands $7M in Startup Funding

WOODLAND HILLS, CA, Fueled by more than $7 million in startup funding, Readz, Inc., today introduced an innovative online content-creation platform.
Fueled by more than $7 million in startup funding, Readz, Inc., today introduced an innovative online content-creation platform that enables marketers to rapidly deploy interactive and stylish microsites, landing pages, web magazines, white papers and reports, and push the content to mobile devices with just the click of a mouse and no software coding.

Formed in 2011 with $5.15 million in seed funding, Readz raised an additional $2 million from Belgium-based Parana Management Corp. last year, and has been operating in stealth mode since then to perfect its platform with a handful of large enterprise customers. The customers are reporting an average eightfold improvement in content readership and conversions since deploying the Readz platform.

'Less than 25 percent of today's B2B web traffic is driven from mobile devices, and an even smaller percentage of that generates revenue. This is primarily because most web content is static and requires time-consuming downloads that users don't want to deal with,' said Bart De Pelsmaeker, CEO and founder of Readz. 'Readz helps clients create interactive stories and experiences that draw customers and prospects into the content and engages them in ways that were not possible before.'

De Pelsmaeker continued, 'Readz brings brands to life in a rapid and visual way that makes it simple for marketers to create stunning content and quickly place it online. We see many of our customers using Readz alongside their existing content management tools.'

Readz 2.0 vastly improves marketing to mobile devices, which are now owned by more than 60 percent of American adults. The platform is hosted entirely online, so it does not require end users to deal with time-consuming content downloads. Content is dynamically reformatted on the fly, rather than scaled to sizes that are too small to read. The tool also offers built-in touch-and-swipe navigation and social media sharing, and delivers advanced search engine optimization capabilities. And, unlike standard publishing tools such as WordPress, Readz 2.0 does not require multiple software plugins to work properly.

Readz also includes dynamic styles that allow users to adjust font types and sizes via a simple web interface, floating, moveable toolbars, a dynamic table of contents, and the live embedding of Readz content onto websites. In addition, a universal copy-paste tool allows users to copy text or image files from an original source and paste it directly onto the Readz canvas.

Pricing for the Readz 2.0 platform starts at $300 per month, which is exponentially less than competing solutions.

About Readz:

Based in Woodland Hills, Calif., Readz offers a leading SaaS content-creation platform that allows companies to easily provide quality online content experiences to their audiences via PCs and mobile devices. With Readz, brands can rapidly create stellar microsites, online presentations, and interactive publications such as magazines, white papers and brochures, and easily port them to mobile devices with no coding or IT required. Founded in 2011, Readz is privately owned and backed by the venture funds of Parana Management Corp.
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