Qriously, the real-time opinion company, today announced a $3.5 million Series A round of funding led by Spark Capital and with increased participation from Accel Partners. On top of the $1.6 million raised to date, Qriously will use the funds to expand its U.S. and European footprint and extend the application of its network beyond research with its new product "asQvertising," a mobile advertising approach based around opinion targeting.

asQvertising enables consumers, for the first time, to self-select mobile advertisements by answering basic questions served to them through their smartphones. Qriously uses consumers' opinions to uncover their interests, which is then technologically matched with advertisers' mobile display ads.

asQvertising is built on Qriously's "question network", which serves questions on smartphone apps. The answers to these questions are used to derive real-time, location-based insights and engage more intelligently with consumers.

Through partnerships with mobile ad-exchanges and direct installation via app publishers, Qriously's Question Network now exceeds 300 million unique individuals all over the world and has served over 200 million questions to date.

Qriously CEO Christopher Kahler said, "Everything we develop focuses on unlocking the intrinsic worth of people's opinions. We believe there is a great depth of value behind the question network model because you can focus the collective wisdom of the crowd to gain unparalleled insight and enable efficient ad targeting at scale."

"Qriously's technology combines simplicity with power when it comes to targeted advertising, making mobile measurement and engagement an easier process for marketers and advertising executives," said Santo Politi, co-founder and general partner of Spark Capital. "We are excited to see this great team infiltrate the industry with the unique asQvertising network."

About Qriously

Founded in 2010, Qriously taps the value of opinion by serving questions on smartphone apps. Currently headquartered in New York and London with additional team members in Atlanta & Vienna, its products revolve around unlocking the value of people's voices at scale.

About Spark Capital

Founded in 2005, Spark Capital is a tight-knit group of partners managing approximately $1.5 billion across four funds. Spark invests across a number of key market segments including: advertising & monetization, commerce & services, cloud & infrastructure, social, mobile and content. Spark's portfolio includes companies such as Twitter, Tumblr, Foursquare, AdMeld, OMGPOP, ThePlatform and 5Min. The Spark team has previously backed notable companies such as Akamai Technologies, Qtera, Aether Systems and Novatel Wireless.

www.sparkcapital.com

About Accel Partners

Founded in 1983, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, London, New York City and Bangalore, as well as in China via its partnership with IDG-Accel. Accel has invested in over 500 companies, many of which have defined their categories, including Angry Birds (Rovio), Atlassian, Cloudera, ComScore, Dropbox, Facebook, Groupon, Kayak, Playfish, QlikTech, Spotify, and Wonga. For more information, visit the Accel Partners web site at www.accel.com find us on Facebook at www.facebook.com/accel.