Playbook, a mobile marketplace enabling instructors in fitness and athletics to create and distribute their content, raised $9.3M in Series A Funding. Backers included E.ventures, Michael Ovitz, Abstract, Aglae Ventures, Porsche Ventures and FJ Labs.

Playbook is a mobile marketplace where instructors in health, fitness, and athletics can upload and distribute their content, build up a subscriber base, and generate significant revenue.