Placer Labs, a leader in location analytics and foot traffic data, has closed a $50 million series B funding round. The round was led by Josh Buckley, Todd Goldberg and Rahul Vohra, with participation from Fifth Wall, JBV Capital and Aleph VC.

Placer.ai provides retailers with actionable insights and location analytics into their audience and competition. The firm's sheds light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.