Ping4 Inc., which develops software that "pings" smartphone users when they're close to their favorite stores, has received $1.1 million in equity financing, according to documents filed today with the U.S. Securities and Exchange Commission. 13 separate investors participated in the offering.

Ping4 is an innovative software communications company focusing on advanced geo-mobile communications for the smartphone market. The firm's Ping4 Mobile Communications and Merchandising Platform creates a new and game-changing mobile messaging and alerts "medium" that enables its customers to deliver real-time location-based multimedia messages to any smartphone anywhere in the world.