Pietra, the new platform that gives Creators the tools to bring an idea for a product line or brand to life from start to finish, today announced it has raised $15M in a Series A funding round led by Founders Fund with participation from Andreessen Horowitz, TQ Ventures, Abstract Ventures and other strategic investors. To meet the growing demand of Creators using Pietra, the capital injection will be used to grow the internal team, expand the platform and supplier marketplace, and provide creators the most efficient way to create a digital-first commerce brand, from anywhere in the world.

Pietra is a platform for Creators, of all sizes, who have an idea for a product line or lifestyle brand but don't know where to start. Pietra's step-by-step platform allows Creators to connect with some of the world's top vendors, set up warehouses and fulfilment, and create their own website all from the comfort of their home. Pietra is making it their mission to put the power back into the hands of the Creator by handing them the tools they need to express their creative vision without the complications most brand builders face. Co-founded in 2019 by CEO, formerly of Uber, the platform aims to lower the barriers of entry for Creators seeking to delve into entrepreneurship and offer shoppers a dynamic marketplace to explore up and coming brands.