The round was led by Lightspeed Venture Partners, bringing its total funding to $23.7 million. The round included participation from Capital One Ventures, Max Levchin's SciFi VC, F-Prime, Commerce Ventures, WEX Venture Capital, and existing investors. The company also announced its emergence from stealth and launched Front Desk, an AI product that answers calls for small business owners 24/7, takes bookings and reservations, and responds to customer questions.

Pie is the AI-powered growth platform for small businesses. Through Growth, AI Search and Front Desk, Pie helps local merchants get discovered, bring in more customers and convert demand into revenue across the channels where customers are already looking.