The round was led by Kleiner Perkins, with participation from investors such as Hailey Bieber, Kris Jenner, Sara Blakely, Michael Rubin, Desiree Gruber, and Sheryl Sandberg.

Phia is an AI-powered shopping agent that helps users find the best pieces across 40,000+ retail and resale sites instantly. Phia combines real-time price intelligence, resale insights, and AI-driven recommendations to streamline every buying decision. Founded by Phoebe Gates and Sophia Kianni, Phia is headquartered in New York City with a team from Stanford, Columbia, Harvard, Georgia Tech, and alumni of Pinterest, Amazon, Meta, and Google.