Credit card and financial technology company Petal announced that it has raised $35M in new funding and has spun off its B2B-focused data infrastructure and analytics subsidiary, Prism Data.

Valar Ventures led this new investment, joined by Story Ventures, Core Innovation Capital, and RiverPark Ventures, among others. The funding includes strategic investments from Synchrony and Samsung Next. This new investment will be split between Petal and Prism Data