Pay Theory, a Cincinnati-based startup developing a payment platform with the mission to break down barriers between families and their most vital service providers, has closed a $2M Seed Funding round led by Zeal Capital Partners.

Additional new investors in the seed round include SixThirty, Ohio Impact Fund, Gaingels, and Sica Ventures. Pay Theory also received follow-on investments from Double Eagle Venture Partners, LOUD Capital, and a number of their existing angel investors.