Pattern Brands announced today that it has raised $25M in a Series B on top of the $60M of acquisition capital brought in last year, led by new investors Toba Capital, Verlinvest, and BAM Elevate, alongside existing investors Primary, RRE Ventures, and Victory Park Capital. The capital raised helped finance Pattern Brands' most recent acquisitions of Yield and Poketo and will allow the company to continue building its portfolio of consumer brands. The Pattern Brands' portfolio now consists of six businesses that are thriving under the company's ownership.

Pattern Brands is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern Brands has developed and brought to market two thoughtfully-made and design-forward home-centric brands: Open Spaces and Equal Parts, and it has acquired GIR, Letterfolk, Poketo, and YIELD. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.