Parse.ly, a leading Internet attention analytics platform, has closed a $6.8 million Series B shortly after achieving profitability.

The company's strong business performance drove its existing investors, Grotech Ventures and Blumberg Capital, to lead the round with continued support from Felton Group, FundersClub, DreamIt, and a number of other angels.

Parse.ly plans to use the infusion of capital to expand client capacity amidst the Internet explosion, wherein general traffic is forecasted to grow nearly threefold over the next five years, a 127x increase from 2005 to 2021. (Cisco, 2017)

Today Parse.ly's client network spans 250 companies with 2,500 of the top media websites that serve a collective audience of more than one billion monthly unique visitors, up 150% since this time last year.

Parse.ly has developed unmatched predictive models by analyzing the aggregate attention of an audience that represents more than two million clicks per minute and four million hours of content consumed per day. Layering these insights over unique client audiences, Parse.ly translates engagement into business intelligence.

"We're quickly seeing the convergence of brands and publishers: publishers focused on building a loyal digital audience, and brands focused on growing relationships directly with consumers," said Sachin Kamdar, Parse.ly's CEO. "The key to navigating this shift is helping all parties understand attention through data at scale."

In recent years, Parse.ly has expanded beyond media clients like Hearst, Time Inc., Condé Nast, The Wall Street Journal, and Bloomberg to major consumer brands including, HelloFresh, TravelZoo, The Ladders, Ben & Jerry's, and Artsy.

"We were drawn to the capabilities of Parse.ly's founder team," said William Foshay, President of Felton Group, which first invested in Parse.ly in 2012. "It's been exciting to watch their vision for a novel and scalable SaaS analytics platform play out over the last few years."

Scott Becker, the co-founder and CTO of Invite Media and one of Parse.ly's earliest angel investors who also participated in this round, said of the company, "Parse.ly has proven its ability to scale to a billion unique users while consistently delivering creative new features."

"To date, Parse.ly has focused on building a company that brings value to everyone we interact with: our clients, our employees, and our investors," said Kamdar. "With a profitable core business, a devoted team, and millions in growth capital, we're ready to scale into one of the world's top SaaS companies. It's time to help everyone understand the value of attention."

About Parse.ly
Parse.ly empowers companies to understand, own, and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.

Our clients, who include some of the largest media companies in the world, harness their content's potential through our real-time and historical analytics dashboard, API, and data pipeline.