P4RC, Inc. announced today that it has completed its Series A Funding from investors led by Jeffrey Lapin, former Chief Executive Officer of Atari and veteran of Take-Two Interactive Software and THQ. Other investors in the round include Siemer Ventures and Tech Coast Angels.

The company also announced that effective immediately, Yuri Pikover, the former Chairman of 5square as well as Chairman and CEO of Access360 and co-founder and EVP of Xylan Corporation, has joined the company's Board of Directors. Mr. Pikover joins Jeffrey Lapin and Michael Pachter, who were added to the company's Board of Directors last month.

The company also announced that it has joined EvoNexus, a CommNexus incubator.

The company plans to use the funds to pursue strategic acquisitions as well as aggressive expansion into more games and onto more platforms.

"With this new infusion of capital, we are ready to bring our solution to the masses," said Jason Seldon, Founder and CEO of P4RC. "In 2013, P4RC players can expect a lot more rewards, a lot more games, and a lot more ways to enjoy the P4RC experience. At the same time, developers can expect an even more robust solution to the challenge of user engagement in mobile apps."

About P4RC, Inc.
Founded in 2011, P4RC (pronounced pärk) is a social rewards network for mobile games that allows players to compete with their friends and win real prizes from sponsoring brands, leading to an increase in player loyalty. To learn more about P4RC, please visit http://www.p4rc.com. Follow P4RC on Twitter (@p4rcinc) or Facebook (facebook.com/p4rcinc).