The financing round was co-led by BBG Ventures and MaC Venture Capital. The round also includes participation from existing investors, Cortado Ventures, Revolution's Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, and Vuzix, and new investors, Atento Capital and Agya Ventures.

Ox, founded in 2019, is an enterprise software provider that develops human centered automation technology to increase frontline efficiency across industrial operations. The company's patented Operator Experience platform integrates with existing systems to help supply chain companies design intelligent applications. Ox is on a mission to revolutionize the cultural relationship with automation to one that enhances and supports the worker.