Outer Announces $10.5M Series A Round
SANTA MONICA, CA, Outer, the direct-to-consumer outdoor furniture brand, best known for their revolutionary OuterShell furniture cover, announced a $10.5 million Series A investment round.
The investment, led by Sequoia Capital China and backed by a number of existing and new stakeholders, will enable Outer to expand their product line beyond outdoor sofas and rugs, strengthen their commitment to sustainability through material development, and grow their innovative showroom footprint to more than a thousand Neighborhood Showroom locations in 2021.
In addition to Sequoia Capital China, the new funding comes from notable angel investors such as: Andy Katz-Mayfield & Jeff Raider (Co-Founders of Harry's), Justin Kan (Founder of Twitch), Jason Calacanis (Founder of LAUNCH Syndicate), Robin Chan (Founder of Goat Capital), Scott Tannen (Founder of Boll & Branch), Alex Pall and Drew Taggart of The Chainsmokers (investing via their newly announced Mantis Venture Capital), and many others, in addition to returning investors including Mucker Capital, Social Starts, Unlock Venture Partners, Overtime VC, and Plum Ventures.
On a mission to bring life outside, Outer has completely reinvented the way outdoor furniture is made, sold, and enjoyed. The direct-to-consumer brand, based in California, creates sophisticated, durable, and versatile pieces expertly designed and carefully crafted from the highest-quality, eco-friendly materials. Outer promotes conscious design for a better world and is building a community of backyard enthusiasts. They take an educational, innovative approach to the customer experience, beginning with their Neighborhood Showrooms, which transports the traditional brick-and-mortar shopping model into their customer's backyards. Shoppers can experience the Outer sofa in person in a real-life backyard and connect with others in the Outer community. The brand is currently exploring new pieces to expand their product line, all with the core tenets of eco-consciousness, durability, and versatile styling.
>> Click here for in-depth research on 9,000 startups and 5,000 VC investors
(c)2011-2020 by Massinvestor, Inc. For contact info, please check out our about