The round was led by 8VC with participation from existing investors including Chelsea Clinton's fund, Metrodora; the Female Founders Fund; Collaborative Fund; and Alumni Ventures. Seed investors included Great Oaks, January Ventures, Rock Health, Black Jays and individuals such as Kate Ryder of Maven Clinic, Tom Lee of One Medical, and Jonathan Bush of Athena Health. This brings Oula's total funding to $22.3 million and underscores the urgency of rebuilding U.S. maternity care from the ground up.

Oula is a modern maternity clinic that brings together the best of midwifery and obstetrics to deliver a personalized, evidence-based pregnancy experience so that everyone has the support they need to thrive before, during, and after birth. With our collaborative medical team, welcoming clinic, and remote care platform, we are setting a new standard for pregnancy that brings together modern medicine and human intuition. Both Co-Founders and Chief Experience Officer were pregnant during the pandemic while they raised capital and opened their first location, reaching full capacity in three months.