The round was led by Craft Ventures. Orum has carved out a unique role in the next-generation sales stack, partnering with Outreach, Salesloft, and Gong to act as an activity engine to drive success and volume across these platforms. The new funding brings the company's total funds raised to $29 million since its inception in 2018. David Sacks will join the company's Board of Directors.

Orum is a sales acceleration platform that allows sales reps to enter a live conversation with target prospects in <1 minute. By plugging into Outreach, Salesforce, and Salesloft, Orum helps drive the sales process and helps reps get the information they need to be prepared for high-value interactions. Startups to large enterprise customers have been using Orum to automate their sales development teams and lower their cost per sale with impressive results.