The company is the first to provide a comprehensive optimization solution for Walmart sellers and uses GenAI to maximize the success of product listings and ads with Walmart-specific strategies. In addition to the funding, Optiwise.ai introduced Olivia, an interactive AI assistant designed uniquely for the Walmart Marketplace. GenAI-powered Olivia identifies listing and ad opportunities, answers questions related to performance, and offers content suggestions, including keywords, titles, descriptions, and pricing while taking into account holidays and retail events including the upcoming holiday season. Olivia learns from a brand's existing A+ content and seamlessly replicates the content to meet Walmart's standards, ensuring brands tell a consistent brand story across marketplaces. The funding, led by StartupXseed Ventures, will be used to continue Olivia's growth and development.

Optiwise.ai offers brands a comprehensive optimization solution that uses GenAI to automatically maximize the effectiveness of ads and product listings to support a complete omnichannel optimization strategy. Unlike other companies that approach sponsored ads and content separately, Optiwise.ai optimizes sponsored ads, organic campaigns, and product listings in a single solution. Optiwise.ai's interactive AI assistant, Olivia, uses GenAI to answer questions and offer advice for brands, including keywords, pricing, and other Walmart-specific strategies, to attract customers, optimize spend, and increase sales.