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Opal Labs Closes $8M in Series A

PORTLAND, OR, Creator of collaborative planning software for brand marketing teams, has raised $8 million in its Series A round.
Opal Labs (, creator of collaborative planning software for brand marketing teams, has raised $8 million in its Series A round led by Pacific NW-based Madrona Venture Group. The company closed its previous Seed Round of $2.1 million in November 2013.

Opal is a cloud-based enterprise software platform designed to simplify the planning and management of a brand's content across its marketing channels. The intuitive planning software allows teams to plan content and collaborate in real-time -- saving brand marketing teams valuable time, creating unprecedented visibility for users and increasing engagement. Opal is built for seamless integration with any customer's existing asset management, content publishing and analytics tools.

The company is headquartered in Portland, Ore. and will use the funding to continue to build and deploy software for some of the world's leading brands, which include industry leading customers Levi Strauss & Co, Nike, Target, NASA, Nestle and Burberry.

'This funding will help Opal continue to arm today's most creative brand marketers with the most innovative planning software on the planet,' said Steve Giannini, president and co-founder of Opal Labs. 'We look forward to working with our new venture partners to bring Opal to even more brands, expand our team and move into our new headquarters by the end of the year.'

'As channels multiply for engaging with consumers, global brands need the tools to both create and manage campaigns across a broad set of products, geographies and channels,' said Len Jordan, managing director, Madrona Venture Group. 'Opal is enabling everyone from CMOs to brand managers to have the visibility they need in planning and executing complex marketing campaigns. We are excited to work with the creative and entrepreneurial Opal team as they expand their business.' As part of the financing, Len Jordan will join the Opal board of directors.

Opal is available to enterprise customers through a licensing agreement. For more information or to request a demo, visit

About Opal Labs
Opal is the leader in collaborative planning for brand marketing teams. Opal's cloud-based enterprise platform simplifies the planning and management of a brand's content across any digital marketing channel. Many of the world's leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestle, Burberry and NASA. To learn more visit

About Madrona Venture Group
Madrona ( has been investing in early-stage technology companies in the Pacific Northwest since 1995 and has been privileged to play a role in some of the region's most successful technology ventures. The firm invests predominately in seed and Series A rounds across the information technology spectrum including consumer Internet, commercial software and services, digital media and advertising, networking and cloud computing, and mobile. Madrona manages nearly $1 billion and was an early investor in companies such as, Apptio, Isilon Systems, Sharebuilder, and Tier3.
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