Ooyala today announced it has raised $35 million in new capital to aggressively standardize digital video experiences provided by multi-service operators (MSO's) and TV programmers worldwide on the Ooyala video streaming, monetization and discovery platform. Telstra Applications and Ventures Group, a subsidiary of Australia's largest telecommunications and information services company Telstra, led the Series E round, with prior investors Sierra Ventures, Rembrandt Venture Partners and CID Group participating in addition to other strategic investors.

In addition to leading the investment round, Telstra and Ooyala are working on a commercial agreement that, once finalized, will mean Telstra will also become a major Ooyala customer and reseller, deploying Ooyala software, analytics and service offerings throughout Australia, where they will work with content owners to transition from traditional video delivery to IP-based distribution.

Telstra will join Ooyala's network of major reseller partners that includes Telefonica, Yahoo! Japan, and others. Telstra is Australia's leading telecommunications and information services company with presence in 15 countries including China. It operates Australia's largest fully integrated IP network and its largest and fastest wireless broadband network, and is one of the country's 20 largest companies by market capitalization. Its cable and media assets include multi-device IPTV offerings, Big Pond Broadband, Big Pond Movies, a 50% ownership in Foxtel and other assets.

Telstra's current multi-device IPTV offerings will be enhanced through the integration of Ooyala's online video technology and analytics. Combining Telstra and Ooyala provides the opportunity to take advantage of the strengths of both organizations to better serve the Australian market. Telstra will work closely with Ooyala on a smooth transition of services to allow its customers to reap the benefits of the new model.

Ooyala will use the new capital to fuel its market momentum with MSO's and TV programmers. The company will add scale particularly to its operations outside of the U.S., building on its existing footprint in Europe, Asia, Australia and Latin America. Over half of Ooyala's business is outside the U.S. where large customer wins have helped make it the fastest-growing company in online video, quadrupling revenues since its last funding round in September 2010.

"The lines between online video and TV are blurring. Service operators everywhere are redefining their offerings for digital, multi-screen consumption. Ooyala has been the driving force the past few years, innovating and helping broadcasters and operators transition their business models to not only maintain but improve the economics of traditional television," said Jay Fulcher, chief executive officer of Ooyala.

Gary Traver, director of Telstra Media and now a member of Ooyala's board of advisors, said, "The industry is now standardizing around technology stacks that enable the future of IP-based distribution. With Ooyala's robustness and focus on personalization and profitability, it is becoming the platform on which the next generation of large-scale deployments are built."

About Ooyala

Ooyala delivers personalized video experiences across all screens. It is the leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Victoria's Secret, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.

About Telstra

Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra has a dedicated media division responsible for managing Telstra's end-to-end media capacities which include IPTV, movie downloads, online and mobile entertainment, directories and search as well as a 50 per cent investment in Australia's leading subscription television service FOXTEL with more than 100 channels. For more information visit www.telstra.com.au.