Alta Ventures Mexico (AVM) announced today an investment in Ondore, the leading Latin American Big Data analysis company focused on online reputation management. With the commitment of $1.5 million dollars of capital from Alta Ventures, Ondore plans to expand its sales and marketing efforts in Latin America and Spanish Speaking US for its' flagship product, "Ondore Scout" and other forthcoming Big Data solutions. "Ondore addresses the huge problem of turning data into information and information into action. This is one of the greatest challenges facing today's fast-moving companies," said Paul Ahlstrom, co-founder of Alta Ventures.

Social media monitoring and analysis is a large and growing market in Latin America. As the market leader, Ondore helps Fortune 500 companies and creative agencies understand, interpret and respond to the diverse voices in social media. Ondore's flagship product, a monitoring and analysis tool for social media and the web, is used by major companies and agencies such as Televisa, the media conglomerate, and Ogilvy, one of the world´s leading marketing and advertising agencies.

Founded in 2005, Ondore develops technology for the real-time processing and analyzing of vast amounts of information from major social media platforms such as Facebook and Twitter, blogs and websites. Through their proprietary artificial intelligence linguistics technology, Ondore Scout analyzes social conversations in Spanish, Portuguese and English and provides the customer with valuable insights and actionable reports. "Ondore Scout not only allows large companies to identify opinion leaders, it also gives them tools to optimize their digital marketing and communications strategy", said Rogelio de los Santos, co-founder of Alta Ventures.

Ondore Scout monitors a brand's reputation and analyzes trends based on text analytics of blogs, videos, forums, news and social media sites. It can also incorporate proprietary external data such as transactional or customer information, allowing for a greater understanding of the impact of your online strategy on business results. "Ondore Scout allows companies to monitor and measure the social web in real-time, giving them an integral view of their companies' reputation and online presence. Detecting problems early, identifying key influencers and tracking new conversation trends gives our customers a competitive edge," said Fernando Luege, founder of Ondore.

About Alta Ventures Mexico

Alta Ventures Mexico is focused on accelerating innovation in Latin America. Alta provides early-stage venture capital to innovative entrepreneurs in high growth sectors including mobile, SaaS, IT, clean tech, healthcare, education, security and consumer sectors. Based in Monterrey Mexico, Alta Ventures focuses on Mexican and US companies with a Latin American strategy. The Alta team has deep operational and investment experience on both sides of the border and an extensive international business network. For more information please visit http://www.altaventures.com