The round was led by Menlo Ventures. Ridge Ventures joined the round, along with earlier investors Canvas Ventures, Harmony Partners, Alumni Ventures Group, Carbide Ventures, and Burst Capital. Capital One Ventures, the strategic investment arm of Capital One, also participated in the round following Capital One's success with OfferFit. JP Sanday from Menlo Ventures has joined the board, with Alexander Rosen from Ridge Ventures joining as an observer.

OfferFit's Automated Experimentation Platform helps enterprises radically accelerate testing and learning. OfferFit uses reinforcement learning, a type of machine learning also called self-learning AI, to help marketers deliver business value from their first-party data on existing, identified customers. OfferFit works with top brands in telecommunications, energy, retail, travel, and financial services, among others.