According to published reports, Obsess, an e-commerce platform that enables brands to create interactive, shoppable online virtual stores and showrooms, closed a $3.4m seed funding round.

The funding was led by Venture Reality Fund, WXR Fund and Jump Capital.

Obsess is an Augmented & Virtual Reality shopping platform for Experiential E-commerce. The firm enables brands and retailers to create mobile AR, MR and VR shopping experiences and virtual stores that run on Obsess's proprietary 3D Commerce Cloud platform.