The round was led by PSG Equity, with participation from M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures. With deployment expected to reach 1 in 10 traffic agencies across the U.S. and Canada by mid-2026, NoTraffic is emerging as a platform cities rely on to operate intersections as dynamic, digital systems rather than static infrastructure.

NoTraffic has developed a leading AI-powered Mobility Platform, empowering the future of transportation by revolutionizing traffic lights into a cloud-connected digital grid to help enhance efficiency, sustainability, and safety while enabling the next generation of mobility. The company operates in more than 40 states and provinces across the US and Canada and has strategic partnerships with top-tier distributors to help accelerate its rollout.