NGDATA, the consumer intelligence solutions company, today announced that it has closed $2.5 million in funding from ING, Sniper Investments, Plug and Play Ventures and U.S. angel investors. The funds will enable NGDATA to further invest in product development and innovation as well as drive new business opportunities, worldwide. As part of this global expansion, the company has established offices in San Francisco and just outside New York City to serve its growing roster of U.S.-based customers.

NGDATA enables consumer-oriented enterprises to make better recommendations and product offers to its customers as a result of advanced one-to-one marketing. The company's flagship software solution, lilyTM, combines internal and external structured and unstructured data -from point of sale (POS) systems, enterprise applications, social media sites and more -into one platform, making consumer insights actionable for businesses. lily uses machine-learning to generate a precise snapshot of consumer preferences and behaviors, providing businesses with a more personalized way to target consumers and increase sales and customer loyalty.

"The Big Data market is accelerating at a rapid pace and it's becoming increasingly important for organizations to be able to quickly assess and act upon the insights that this data offers," said ING Investment Director, Tom Bousmans, one of the lead investors. "Billions of data points are being generated by consumers every second, creating a massive opportunity for enterprises to better understand their customers and prospects. NGDATA makes it easier than ever for enterprises to quickly use the data to initiate more personalized and dynamic interactions with consumers."

Luc Burgelman, CEO of NGDATA, said, "It is critical for enterprises to better understand consumer preferences and behaviors, as this knowledge is the basis of continuous business improvement. With our solution lily, more enterprises are able to easily classify consumers to create a very personalized interaction - which ultimately results in increased sales, customer loyalty and a significant competitive advantage. This round of funding is just the beginning for NGDATA as we expand our business into the U.S. market, continue to evolve our product line and look to supplement this round in the near future."

lily: A New Approach to Building 360o Consumer Insights that Matter

NGDATA's lily is a consumer intelligence solution that uniquely combines an easy-to-use, interactive Big Data management platform and consumer intelligence application. It enables consumer centric-organizations to store, index and analyze massive data sets, and provides a smart application that creates a 360 degree view of the consumer. Already in use by financial services, news/media and retail companies worldwide, the platform allows business users to quickly locate the most relevant data and garner unprecedented insights. Additionally, the platform learns from end-users' profiles and their data interaction, through machine-learning, to provide business users with the ability to do real-time segmentation and better target clients with more personalized offerings.

lily offers a competitive advantage to consumer-oriented enterprises by providing them with actionable insights gleaned from billions of unstructured and structured items stored in internal databases, operations systems, POS systems, social media sites, mobile traffic and web video sites. lily uses this data to help consumer-centric companies create timely and highly-personalized campaigns that reach the right consumer at the right time. lily's consumer intelligence solution sits on top of existing IT infrastructure and integrates Apache Hadoop and Apache HBase, while simplifying the platform complexity with high-level data modeling, easy to access APIs and tools for easy installation and deployment.

About NGDATA

NGDATATM is the consumer intelligence company that empowers enterprises seeking greater customer lifetime value to drive continuous, actionable insights to enable sales and increase customer loyalty. The company does this through its unique combination of Big Data management and machine learning technologies in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, retail and media/publishing. For media inquiries, contact Amy Peterson of famaPR at NGDATA@famapr.com or 617-986-5026. For investment inquiries, contact Molly Galetto at mbgaletto@ngdata.com. Please visit www.ngdata.com for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.