The round was led by responsible consumer investor The Craftory, with additional participation from existing investors Seae Ventures and Crescent Ridge VC. The funding will accelerate product innovation, content creation, and the launch of Needed Labs, the company's clinical insights and research arm.

Needed was founded in 2017 by two nutritionally-trained mothers, Julie Sawaya and Ryan Woodbury, to close the critical gap in perinatal nutrition and set a new science-backed health standard for women, their families, and our earth. Needed Labs aims to revolutionize maternal and infant health through pioneering research challenging prevailing norms. Needed Labs is launching a unique study on women's nutritional status during pregnancy and advancing an integrative Nutritional Care™ model, proven to drastically reduce preterm birth, preeclampsia, and gestational diabetes rates compared to national averages.