WOBURN, MA, True Fit Corp., a Woburn clothing and shoe e-commerce site operating as My True Fit, has raised $4.36 million of a planned $4.5 million equity funding round. Breakaway Ventures and Guggenheim Partners are investors in the firm.

My True Fit is an e-commerce site powered by proprietary True Fit software that deftly matches individuals to the items of clothing and shoes that best fit their personal style and unique body type.

True Fit's proven software has been perfected over years working directly with leading apparel brands and hundreds of thousands of registered My True Fit users.