The funding includes a new $5 million Series A led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round. The investment will be used to significantly expand the company's data science, engineering, sales and marketing teams and to accelerate the development of its groundbreaking solution. The Mperativ platform employs a new opportunity-centric data model to align marketing with sales, customer success, and finance on the cause and effect relationships between marketing activities and revenue outcomes.

Mperativ provides the first strategic platform to align marketing with sales, customer success, and finance on the cause and effect relationships between marketing activities and revenue outcomes. Despite pouring significant time and dollars into custom analytics, marketers with a lead-centric approach struggle to convey their value to executive peers that care about opportunities and revenue. Mperativ centers key marketing metrics around revenue, directly linking marketing models with the rest of the business. Mperativ makes it possible to uncover data narratives and extract trends across the entire customer journey, from initial engagement to close. Designed as a serverless data warehouse, Mperativ eliminates the hundreds of thousands of dollars and hours wasted on patchwork solutions of consultants, developers, infrastructure and manual reporting. With just a connection to the existing CRM, Mperativ surfaces compelling data narratives across the customer journey, without requiring any technical effort. Customizable views immediately provide a consistent and accurate account of the impact of marketing and sales initiatives, making it easy to zoom in or out to the desired level of granularity. Mperativ connects go-to-market strategy to the revenue operations engine.