According to published reports, mParticle, a provider of a Customer Data Platform (CDP) to multi-channel consumer brands, raised $45m in Series D funding.

The round was led by Arrowroot Capital with participation from existing investors.

mParticle is cloud-based platform that puts app and mobile web owners in control of their data assets. mParticle is geared specifically towards enterprise clients and provides a framework to better solve for data ownership, activation, and attribution. The company was started by the core executive team from interclick.